We are a West Coast brand
Color Palette
PRIMARY COLORS
TERRA GREEN
HEX 3D3D2C
OLIVE
HEX 939367
NEUTRALS
CUSTOM BLACK
HEX 1C1B1B
WARM GRAY
HEX E0DBD7
ACCENT COLOR
YELLOW
HEX FCF495
Typography
MONTSERRAT
Good For: All applications
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Montserrat is a wide, modern, sans-serif font family that is great for all kinds of uses. If Montserrat isn’t available, a simple, clean sans-serif typeface can be substituted.
VOLLKORN
Good For: Headlines, Blurbs, Quotes, Small Bits of Copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Vollkorn is a serif typeface that comes in a range of weights. We use it for headlines mostly, often using Italics for emphasis.
Examples
Messaging
CORE BELIEFS
1. Knowledge is power
2. Small changes to your daily routine can have a big impact
MISSION
To find natural, long-term health solutions
that fit easily into people’s daily routine
VISION
Make good health a habit
PROMISE
We can help you [feel, look, perform] better
PILLARS
NATURE
SCIENCE
EDUCATION
EMPOWERMENT
VOICE & TONE
Informative, Aspirational, Playful
TAGLINE
Do life better.
Product Benefits
ACID RELIEF
. Soothes Heartburn
. Supports Digestion
. Rebuilds Lining
ACV GUMMIES
. improved Digestion
. Immune Defense
. Metabolic Support
ADVANCED PROBIOTICS
. DETOX CLEANSE
. Balances Microbiome
. Supports Digestion
DETOX CLEANSE
. Flushes Toxins
. Resets Gut Health
. Antioxidant Rich
DIGESTIVE CATALYST
. Breaks Down Food
. Supports Digestion
. Prevents Bloating
FAST ASLEEP
. Stress Relief
. Muscle Relaxation
. Better Sleep
LIPOSOMAL B12
. Energy Boost
. Mood Elevation
. Metabolic Support
LIPOSOMAL CURCUMIN
. Inflammation
. Immune Defense
. Joint Pain Relief
LIPOSOMAL D3+K2
. Mood Elevation
. Bone Health
. Heart Health
LIPOSOMAL GLUTATHIONE
. Health Aging
. Skin Health
. Hair Health
LIPOSOMAL MAGNESIUM
. Relaxation
. Cognitive Vitality
. Muscle Tension Relief
MITOQ10
. Health Aging
. Energy
. Mitochondrial Health
NAD+
. Energy
. Cognitive Vitality
. Healthy Aging
NOOFOCUS
. Stress Relief
. Sustained Focus
. Unlocked Creativity
RELFUX INHIBITOR
. Targeted Solution
. Supports Digestion
. Prevents Heartburn
SUPER GREENS
. Energy Boost
. Supports Digestion
. Daily Nutrition